An IP score or IP reputation is a crucial factor to consider when sending emails. It affects email deliverability and is a key component in any successful email marketing campaign.

An Internet Protocol (IP) address is a unique number assigned to every device that connects to the Internet. This includes web servers and email servers. It’s also a way to identify users on the Internet.

Using a IP reputation system is a great way to keep your business online, prevent email bounces, and ensure that your brand stays on the good side of your customers. These systems use millions of data points to determine the trustworthiness and reputation of an IP address, and provide a risk score between 0 and 100.

Understanding IP Scores: How They Impact Your Email Deliverability and Reputation

Reputation of an IP can be measured by a variety of factors including the behavior and history of the IP, its associated domains and locations, and other internet objects. For example, if an IP was hijacked by malware or phishing threats, or connected to dangerous domains, then that IP will have a bad reputation.

IP Reputation is a critical part of fraud detection and prevention. It provides an important source of information for merchants who want to identify suspicious transactions and make smarter decisions about rejecting them.

An IP Reputation can be analyzed by a fraud prevention solution that leverages machine learning expertise to evaluate the online reputation of an IP address. This helps to identify and prevent malicious actors who try to exploit online platforms for payment fraud.